CMO | Brand Builder | Growth Catalyst | Board Director | Investor | Mentor
Attica Alexis Jaques is a dynamic and accomplished executive with over two decades of experience in global brand marketing. Her career is marked by successful leadership roles at some of the world's most iconic brands, where she has consistently driven growth, innovation, and digital transformation.
Career Highlights
At Google, Jaques served as the Head of Global Brand Marketing, where she leveraged her expertise in digital strategy and consumer insights to enhance the tech giant's brand presence worldwide.
Under Armour
As the Head of Global Brand Management at Under Armour, Jaques played a pivotal role in shaping the sportswear company's marketing strategies. She was instrumental in launching impactful campaigns, including the "Unlike Any" global empowerment campaign in 2017, which celebrated female athletes
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Gap Inc.
Jaques held leadership positions at Gap Inc., contributing to growth and expansion initiatives across multiple countries. Her responsibilities spanned marketing, strategy, PR, and communications for both Gap and Banana Republic brands
PRADA
Earlier in her career, Jaques gained valuable experience in the luxury fashion sector, working with prestigious brands like PRADA and Barneys
Expertise and Impact
Jaques is known for her ability to deliver positive financial performance and drive growth through:
- Digital transformation
- Innovation
- Inspiring creativity
- Building high-growth businesses across multiple channels and regions
Her approach to marketing is characterized by a deep understanding of consumer insights, integrated marketing planning, and a strong focus on brand building.
Leadership and Advocacy
Beyond her professional achievements, Jaques is a passionate advocate for diversity, equity, and inclusion (DEI). She has served as an executive sponsor for DEI initiatives at both Google and Under Armour, demonstrating her commitment to fostering inclusive work environments.
Board Roles and Advisory Positions
Jaques has expanded her influence as a Board Director and Advisor, where she:
- Leverages her expertise in brand building, marketing, and governance
- Supports founders, executive teams, and shareholders
- Contributes to company growth strategies, focusing on brand awareness, customer loyalty, and social impact
Current Focus
As of 2024, Attica Alexis Jaques has taken on the role of SVP & GM of US Marketing at Ancestry®. In this position, she is set to lead the US marketing team and drive growth in the US market, bringing her extensive experience from global brands to the field of genealogy and personal genetics
.Attica Alexis Jaques continues to be a sought-after speaker and thought leader in the marketing world. Her unique blend of experience across diverse industries, coupled with her forward-thinking approach to brand building and digital marketing, makes her a valuable asset in the ever-evolving landscape of global brand management.